간판

〔看板〕

1. sign; signboard
A signboard containing the name of a shop, institution, etc., which is hung or standing outside a building or attached to the façade of a building so as to be noticed by people.

2. front
(figurative) Something one can show off as a trait that represents oneself.

3. background; qualification
(slang) One's appearance, education, career, qualification, etc., that represents oneself.